Writing
Long-form thinking on the things I work on and care about. Applied AI, revenue systems, strategy, and the observations that don't fit neatly into a category.
Applied AIRevenue + TechStrategyPhilosophyObservationsLife & Learning
Applied AI
The Preparation-Judgment Split Most AI tool failures happen because we're automating the wrong half of the work. Revenue + Tech
Why Your Sales Team Hates Your CRM (And What AI Can Actually Fix) The problem isn't the tool. It's what you're asking humans to do that a machine should handle. Strategy
How to Evaluate an AI Project in 30 Minutes A simple framework for executives who need to decide what's worth investing in.