Brian Haacke
I build systems where AI does the preparation and humans make the decisions.
Three modes, one operator
How I Work
Operator Build & Run I lead revenue operations — the part where strategy has to survive contact with actual customers, real pipelines, and teams that need to ship this quarter.
Technologist Design & Deploy I architect systems and deploy AI where it does measurable work — not proofs of concept that live in a slide deck, but infrastructure that runs Monday morning.
Strategist Plan & Decide I translate technical capabilities into business decisions — what to invest in, what to ignore, and how to explain either of those to a board.
Writing
What I've Been Thinking About
Applied AI The Preparation-Judgment Split Most AI tool failures happen because we're automating the wrong half of the work. Revenue + Tech Why Your Sales Team Hates Your CRM (And What AI Can Actually Fix) The problem isn't the tool. It's what you're asking humans to do that a machine should handle. Strategy How to Evaluate an AI Project in 30 Minutes A simple framework for executives who need to decide what's worth investing in.
Portfolio
Selected Work
A few things I've built, run, or figured out — framed by what we were trying to solve, not who wrote the check.
Explore workBackground
About
I've spent years moving between sales floors, server rooms, and boardrooms — often in the same week. The throughline is a question I keep coming back to: what happens when you stop treating technology and business as separate conversations?
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