<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Brian Haacke</title><description>Applied AI, revenue operations, and strategy — where technology meets business.</description><link>https://brianhaacke.com/</link><item><title>The Preparation-Judgment Split</title><link>https://brianhaacke.com/writing/the-preparation-judgment-split/</link><guid isPermaLink="true">https://brianhaacke.com/writing/the-preparation-judgment-split/</guid><description>Most AI tool failures happen because we&apos;re automating the wrong half of the work.</description><pubDate>Wed, 01 Apr 2026 00:00:00 GMT</pubDate></item><item><title>Why Your Sales Team Hates Your CRM (And What AI Can Actually Fix)</title><link>https://brianhaacke.com/writing/why-your-sales-team-hates-your-crm/</link><guid isPermaLink="true">https://brianhaacke.com/writing/why-your-sales-team-hates-your-crm/</guid><description>The problem isn&apos;t the tool. It&apos;s what you&apos;re asking humans to do that a machine should handle.</description><pubDate>Sun, 15 Mar 2026 00:00:00 GMT</pubDate></item><item><title>How to Evaluate an AI Project in 30 Minutes</title><link>https://brianhaacke.com/writing/how-to-evaluate-an-ai-project-in-30-minutes/</link><guid isPermaLink="true">https://brianhaacke.com/writing/how-to-evaluate-an-ai-project-in-30-minutes/</guid><description>A simple framework for executives who need to decide what&apos;s worth investing in.</description><pubDate>Sun, 01 Mar 2026 00:00:00 GMT</pubDate></item></channel></rss>